Serge started making jewelry through self-study, and focused on maximizing the natural beauty of the material, and engraved influential words and phrases that remained in his heart. In 1990, he started his own brand. Serge was a man of few words, and expressed his message of love and voice of his soul through engraving. Suddenly, he passes away due to a car accident in 1999. Since then, his partner Genevieve carries his intentions and works to this day, which remains to be a permanent collection loved by many.